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Strategic Plan

For over seventy four years Western National Parks Association (WNPA) has worked to raise money for education in national parks. Still, few people know why and how a National Park Service cooperating association operates.

The board of directors, staff, and park service partners of WNPA have created a document to make our mission clear to all those interested in national parks. Our Strategic Plan for 2013-2015 describes how we perceive our mission and how we intend to accomplish it.

Cooperating associations are authorized by Congress to manage sales areas in national parks and donate the proceeds to the park or parks in which they operate. WNPA serves sixty-six national park areas in the western United States and has donated millions of dollars in aid in its seventy+ years of operation. The aid has enhanced the experience of visitors to national parks by providing programs, publications, and research.

WNPA's Strategic Plan explains how we intend to continue to aid the national parks. Although its scope is broad, we have focused on the next three years to keep the plan flexible and responsive. We have set straightforward yet comprehensive goals and measurable objectives we will achieve by 2015. These goals will hold us accountable as we meet the challenges of a geographically and thematically diverse organization.

The plan is a map, not a boundary. WNPA intends to continue supporting the national parks for at least another seventy years. Our hope is that this strategic plan will serve as a foundation for future strategic plans that lead us toward that goal.

The full plan is available in Adobe PDF format for download.

Download WNPA Strategic Plan

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